![]() It is especially consistent with the names of companies that are unique and different in themselves. If you are an e-commerce business or online shop, then highlighting your web domain is an excellent idea! So, don’t think twice… wordmark! If you are a new company, then you should consider the wordmark! Put the company name under the spotlight – very easy! Wordmark is recommended for all those brands that simply want to highlight the name of their company or brand. Wordmarks! When to use “wordmark” logo concept? ![]() It should be borne in mind that logos are increasingly used on platforms where visibility is narrowed, and in the first place we should keep in mind mobile devices and social networks where people consume the most advertisements and see company logos. Even in the smallest format and size, it will look great. Lettermark is also good because it is widely applicable and you will not have a problem regardless of the platform on which such a logo is used. Initialisms have the power to give sonority and iconicness to a brand, reflect its strength and create the impression of a powerful brand. Initialisms will make the company’s name easier to remember, and in addition will simplify the design, but also give recognizability and special power that initialisms carry. Lettermark is a good solution if your company name is long. Lettermarks! When to use a “lettermark” logo concept? Examples of such logos are IBM, HP, GE, CNN, etc.Īnother text-based logo is the wordmark which contains the full name of the company, examples of such logos are Google, New York Times, Sony, etc. The first are initialisms, see our previous article for more information on initialisms, and in short – the lettermark contains the first letters of the company name. Text-based logos could be divided into two types. You have many examples of text-based logos on our site, and in this article, we answer the question of “when using this approach in logo design is a good decision”?! Lettermarks & Wordmarks Text-based logos types ![]() Text-based logos are those logos that contain only the name of the company (or brand) without any other elements, or contain – absolutely minimally – other elements, but only at the level of simple stylization. ![]()
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